Ethos Technology Adds Leading Data Migration Vendor to Portfolio

Ethos Technology, a value-add distributor that specializes in next-generation infrastructure technologies, has announced today it will be offering the latest solutions and capabilities from Datadobi in the UK.

Datadobi, a global leader in data management and storage software solutions, brings order to unstructured storage environments so that the enterprise can realize the value of their expanding universe of data. Their software allows customers to migrate and protect data, while discovering insights and putting them to work for their business. Datadobi takes the pain and risk out of the data storage process, and does it 10 times faster than other solutions at the best economic cost point. Founded in 2010, Datadobi is a privately held company based out of Belgium, with subsidiaries in New York, Melbourne, London, and Dusseldorf.

Data is growing at an exponential rate; by 2025, it’s estimated that 463 exabytes of data will be created each day globally! Storing, managing, and using data at scale, particularly when an increasing percentage of it is unstructured, is a significant challenge for companies and public sector institutions of all kinds. Datadobi clearly understand these challenges; in response they’ve created software to address what are typically some of the most problematic elements: file and object data migration and protection.

The Ethos Technology portfolio has been carefully constructed from complementary solutions that help organizations move towards an infrastructure defined by policy – one that abstracts policy and function from the complexity of the underlying technology whether on-premises, in public cloud, or, as has become the norm, a combination of the two. Datadobi is a perfect addition, enabling customers to protect file and object data anywhere, and also migrate it from anywhere to anywhere: simply and quickly.

“Migration is a key part of almost every storage refresh, whether it be on-premises or to the cloud. Traditionally, data migration has been time consuming, complex, and risky, and, as a consequence, not something that was offered by the majority of partners,” added Ian Leysen, CEO and Co-Founder, Datadobi. “Ethos can now enable all of their partners to include migration as part of every storage opportunity. With DobiMigrate®, new systems will be deployed rapidly, and customers will quickly realize the TCO improvements offered by storage vendors – most of which assume an early decommissioning of existing equipment.”

“Software done right and a company to match; we couldn’t be happier to welcome Datadobi into the fold.” – Omar Galbraith, CEO and Co-Founder, Ethos Technology

About Ethos Technology
Ethos Technology has earned industry recognition as the go-to distributor for software-defined and cloud integration infrastructure technologies. We represent vendors that are enabling businesses of all sizes to realize the types of optimizations, efficiencies, and enablers that hyperscalers use within their infrastructures.

Please contact Emma Bayliss, Head of Marketing, at [email protected].