Datadobi is delighted to welcome Sandra Aldi as its first Vice President of Marketing. With a wealth of experience in B2B technology and Saas marketing, she will play a pivotal role in shaping Datadobi’s go-to-market strategy and accelerating its growth in delivering much-needed data orchestration to Datadobi’s thousands of customers.
Sandra’s early career included eight years as an industry analyst and consultant, advising major technology and communications companies on go-to-market strategies, product management, and marketing efforts. She then transitioned in-house, expanding her expertise across product marketing, content marketing, field marketing, digital marketing, PR, analyst relations, marketing automation, and demand generation. Most recently, she served as CMO at Neota, a no-code automation platform company.
“I was drawn to Datadobi’s leadership, strategy, and vision, especially its evolution beyond data migration into a true unstructured data orchestration player,” said Sandra. “This next chapter is an exciting opportunity for me to be a hands-on contributor to the company’s continued innovation and expansion.”
Her immediate focus is on evaluating Datadobi’s current marketing strategies and demand generation efforts. This includes building a robust marketing analytics framework to enhance audience insights and performance tracking, and to refine the company’s value proposition to align with new customer personas and business outcomes.
“One of the biggest challenges for B2B marketing today is cutting through the noise in an increasingly crowded digital landscape,” she said. “For Datadobi, this is even more complex given the evolving nature of the unstructured data market, which makes it essential to have a clear and compelling narrative that truly resonates with enterprise decision-makers.”
Shaping Datadobi’s narrative
Looking ahead, she highlights the need to speak the language of every decision-maker that Datadobi is targeting, making sure Datadobi’s messaging is closely tied to the business outcomes that matter most for each audience. By combining data-driven insights with a customer-centric approach, she plans to sharpen Datadobi’s positioning and maximize its impact across target markets.
She continued: “I’m excited to be part of Datadobi’s high-performing team, bringing my expertise in data and analytics to build a demand generation engine that will drive growth. By focusing on strategic messaging, audience engagement, and measurable results, I’m looking forward to making a significant impact on Datadobi’s future.”
Commenting on her appointment, Michael Jack, CRO at Datadobi, said, “We are thrilled to welcome Sandra to Datadobi. Her deep experience in B2B marketing, combined with her data-driven approach and focus on strategic growth, makes her the perfect fit for this critical stage in our journey. As we continue to lead the evolution of the unstructured data market, her leadership will be instrumental in taking our message to the global enterprise market.”
