Sales Training and Development

• Source or develop and deliver training programs to enhance sales skills, product knowledge, and customer engagement techniques
• Manage and deliver sales onboarding programs for new sales team members to accelerate time-to-productivity
• Identify skill gaps and implement learning initiatives to address them

Sales Content Development and Management:

• Collaborate with marketing and product teams to create sales collateral, presentations, and playbooks tailored to the needs of the sales team
• Tailored sales plays: Structured guidance on how to approach various selling situations based on the specific buyer and their needs
• Create and deploy sales campaign cadences across the global sales team to complement marketing campaigns
• Maintain a central repository for sales resources to ensure accessibility and alignment across the organization
• Ensure all sales materials reflect the latest product updates, value propositions, and messaging

Sales Tools and Technology Enablement:

• Identify and recommend sales enablement tools and platforms that improve productivity and engagement
• Train sales teams on effective use of tools like CRM systems, content management platforms, and analytics dashboards
• Serve as the point of contact for tool-related inquiries and best practices

Cross-Functional Collaboration:

• Function as a bridge between sales, marketing, and product teams to ensure alignment on messaging, campaigns, and go-to-market strategies
• Partner with subject matter experts to integrate market and product insights into sales strategies
• Regularly gather feedback from the sales team to optimize enablement programs

Performance Tracking and Optimization:

• Measure the effectiveness of enablement initiatives and identify areas for improvement.
• Provide insights and recommendations to leadership based on enablement program outcomes.
• Continuously refine strategies to support changing market conditions and business objectives.